The Kite assets have been acquired by Heritage Independent Opticians Brand Eye Emporium
I’m Salim Juma, and I founded Eye Emporium over three decades ago. What started with our first store in Bethnal Green, London, back in 1996, has grown into 13 stores across London and Kent. In that time, we’ve proudly served over 500,000 pairs of eyes, building a solid reputation in every community we serve by offering fashion-forward eyewear and exceptional eyecare.
Since its launch in 2014, I’ve personally admired the KITE brand for its innovative, design-led approach to affordable eyewear, and I’m super proud to now welcome KITE into the Eye Emporium family.
When it launched, KITE distinguished itself with an accessible price point, allowing people to mix and match eyewear for different outfits and moods.
We’re bringing this back with a price point of £99, available exclusively at Eye Emporium’s 13 stores—while stocks last.
The brand will sit alongside other designer and independent brands stocked at Eye Emporium, including Ray-Ban, Carrera, Tom Ford, Moscot, Gigi Studios, and many more.
We're restocking the brand's bestsellers, like Dean and Charlotte, which have become staples for many.
Following this, we’ll consolidate the range and reestablish KITE as a design-led, affordable eyewear brand.
Sustainability is also a priority, as we work towards becoming a B-Corp in the coming year. Watch this space!
If you have any design suggestions or feedback, please don't hesitate to reach out to me at Salim@eye-emporium.com.
I’m Salim Juma, and I founded Eye Emporium over three decades ago. What started with our first store in Bethnal Green, London, back in 1996, has grown into 13 stores across London and Kent. In that time, we’ve proudly served over 500,000 pairs of eyes, building a solid reputation in every community we serve by offering fashion-forward eyewear and exceptional eyecare.
Since its launch in 2014, I’ve personally admired the KITE brand for its innovative, design-led approach to affordable eyewear, and I’m super proud to now welcome KITE into the Eye Emporium family.
When it launched, KITE distinguished itself with an accessible price point, allowing people to mix and match eyewear for different outfits and moods.
We’re bringing this back with a price point of £99, available exclusively at Eye Emporium’s 13 stores—while stocks last.
The brand will sit alongside other designer and independent brands stocked at Eye Emporium, including Ray-Ban, Carrera, Tom Ford, Moscot, Gigi Studios, and many more.
We're restocking the brand's bestsellers, like Dean and Charlotte, which have become staples for many.
Following this, we’ll consolidate the range and reestablish KITE as a design-led, affordable eyewear brand.
Sustainability is also a priority, as we work towards becoming a B-Corp in the coming year. Watch this space!
If you have any design suggestions or feedback, please don't hesitate to reach out to me at Salim@eye-emporium.com.
Browse the Collection
Visionary design. Artisinal Italian construction. Discover our iconic collection of handcrafted frames that seamlessly blend classic shapes with modern twists for a timeless look.
4 colors available
3 colors available
4 colors available
5 colors available
14 colors available
14 colors available
8 colors available
5 colors available
4 colors available
8 colors available
3 colors available
9 colors available
8 colors available
6 colors available
9 colors available
Collections
Our Vision
At Kite, we believe that your eyewear is an important accessory that deserves architectural attention to detail. Handmade in Italy using only the best materials, our collection represents our commitment to quality and style.
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High Quality Materials
Uncompromising quality is at the heart of our designs. Each frame is expertly crafted using only the finest materials, from premium Mazzuchelli acetate to surgical-grade stainless steel.
Japanese Engineering
Your lenses are just as important as the frame itself. That's why we searched to find the best lens portfolio when it comes to quality and value. Learn More
Italian Craftsmanship
All of our frames are handmade by small independent factories Italy.
Great British Design
All of our frames are individually designed in-house at The Shoreditch Eyebar located in East London.